Australians could soon have access to cheaper cars under plan to deregulate new car market

Cheaper Cars for Australians

The Federal Government expects the “vast majority” of Australians will still buy new cars from local dealerships, even if they are given the freedom to import vehicles directly from overseas.

Cabinet has agreed to consider removing the barriers restricting Australian buyers from bringing new cars in from overseas, after another round of public consultation. The Government said it would give consumers more choice and access to cheaper cars once the local automotive industry closed in 2017. However, the Government is “not inclined” to take the same approach with imports of second-hand cars.The minister responsible, Jamie Briggs, has told the ABC the Government wanted to reform the act to ensure Australians could buy the safest and best quality cars at the best possible price.


  • “The real issue here is: why regulate if you’re now part of a global regime?” the Assistant Minister for Infrastructure and Regional Development said.
  • “We allow people to purchase all sorts of goods from overseas on the internet.
  • “There seems no reason why we shouldn’t allow people to buy new cars from overseas markets if there’s an opportunity to do so.”1


Mr Briggs said if the Government goes ahead with the plan, Australians could buy cars directly from dealers overseas, provided that car complied with global design and safety standards.

“That would obviously be a right-hand-drive vehicle — we’re a right-hand-drive country — and it would ensure that you are meeting the same standards you would if you bought the car in Australia,” he said.

He said those cars would have to be less than 12 months old, with fewer than 4,000 kilometers on the odometer. Mr Briggs previously said deregulating the new car market would reduce the price of vehicles, particularly luxury models. But when asked if there was any guarantee that would happen, Mr Briggs said it would be up to consumers to judge.

“Through the submissions process last year, there were examples the AAA (Australian Automobile Association) presented where there was a price differential in certain segments of the market,” he said.

Fears for jobs at local car dealerships

The car industry has raised concerns that allowing private imports could leave car buyers without basic consumer protections, including a new car warranty. Motor Trade Association chief executive Paul Unerkov said he did not support the Government’s proposal in its current form, adding there had not been enough consideration of consumer rights and processes for dispute resolution.

“It hasn’t been thought through enough I believe, with regards to the issues for consumers, with the availability of after-market parts, warranties, getting the vehicles here, ensuring that the vehicles are the right vehicles that are ordered,” Mr Unerkov said.

Mr Briggs admitted there was an element of “buyer beware” in the proposed system.


  • “That would be a decision you’d need to make as a consumer and we believe that the market would create products which would cover that situation,” he said.
  • “Clearly it’s a big purchase, a big risk for you to take. You’ll need to be careful in buying a product from overseas, but we don’t think these are insurmountable hurdles.”


There are also fears deregulating the market could put tens of thousands of jobs in the car dealership industry at risk.

But Mr Briggs said dealers would have a “continued and vital” role in providing advice to customers as well as after-sale car maintenance.


  • “I don’t think you’ll see, if this change proceeds, a mass movement or change in the behaviour of a vast bulk of consumers in the vehicle industry,” he said.
  • “A vast majority of people will continue to purchase vehicles through dealerships.”


The Opposition said the Government was determined to destroy the local car industry by pushing ahead with the plans.

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Australians could soon have access to cheaper cars under plan to deregulate new car market
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